Jeff Ferguson

CEO & Founder, Fang Marketing

Jeff Ferguson is the CEO and Founder of Fang Marketing, a boutique digital advertising media agency, specializing in search engine, social, and multi-platform display and video campaigns. With over 20 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster. Jeff’s clients have also included renowned brands such as Belkin, CBS News, eHarmony, JustFab, Paychex, PetSmart, Popcornopolis, The Smithsonian, Stila Cosmetics, ThriveMarket, and Sony. 

Honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for the three years in a row, Jeff Ferguson is no stranger to the industry speaking circuits throughout the US, Europe, and Asia. Jeff is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS), Consumer Electronics Show (CES), and Search Engine Strategies (SES), where he also served as a member of the advisory board. 

Nothing but the highest respect and recommendation for Jeff and Fang Digital. You will get a transparent campaign that will work!

James Strilcic

Owner

I hired Jeff to handle my company's Google Adwords campaign when I started my position with my company. Even when the company had some cutbacks on expenditures I convinced my boss that we can't go without Jeff's help and after we explained how far we've come in one year, he agreed and suggested that we need to work with Jeff to get him handling the rest of the company's PPC needs. I can't think of a better recommendation than that.

Rebekah Paul

Head of Marketing

I'm extremely impressed with the service we've received from Fang Digital. Jeff is a real Pro and I would unreservedly recommend him to anyone wishing to expand their business with paid online media.

Buck Rizvi

CEO

During my time at Pulmuone Foods USA, I worked with Jeff to help service all of our digital planning and buying needs. I was constantly impressed by his knowledge of the industry, his client engagement skills and his response time. In the short time that we advertised, with small budgets, we realized up to 20%+ increases in unit velocity on our Wildwood brand. I highly recommend Jeff and his agency to anybody looking for strong digital support.

Barbara Moreno

VP of Marketing

Jeff is an online industry expert. He really knows his stuff when it comes to online and the world of marketing. He is always looking for new ways to expand the business and is rigorous with testing/reporting. I watched his skills as a manager grow over the years we worked together as well as his knowledge and expertise. I would work with Jeff again for sure.

Jennifer Glover

VP of Marketing

Jeff is the Godzilla of SEO and marketing! I learned more from him in a 5 minute conversation then I have from all the people I have paid to increase traffic to my site!

DJ White

CEO

Jeff has one of the strongest and most well-rounded online marketing backgrounds of anyone I know.  This guy knows his stuff!

John Rospenda

VP of Marketing

Jeff is the consummate online marketer. He has deep knowledge of all facets of online campaigns and tactics including SEO, paid search, online media and social networks. He has an entrepreneurial spirit, is analytical and fun to work with.

Rob Talbot

VP of Marketing

Does your agency do PPC, SEM, paid search advertising?

Yes!  Search Engine Marketing (SEM) is technically the name for any and all types of marketing on search engines, including SEO and paid search advertising; however, we realize many people just refer to paid search advertising as SEM or PPC.  Fang Digital Marketing is a certified, Google Premier Partner.

Absolutely.  Fang Digital Marketing has performed its SEO Audit & Roadmap for companies like The Smithsonian, Sony Pictures Television, CBS News, Hilton Hotels, and many, many more.

Yes! We handle both the paid advertising and "organic"/community management sides of social media for our clients.

Fang Digital Marketing was born in December 2010 as a consulting firm but quickly evolved into a full-service digital media agency after our clients started suggesting that we take on the management of the paid search and other campaigns we evaluated.  Jeff Ferguson, our founder, has been in digital marketing since 1995.

Absolutely!  We have relationships with several DSP, plus we have our own "trading desk" for certain campaigns that need a more direct approach.  We also still do "direct" buys with premium vendors for executions that go beyond programmatic buying, such as sponsorships and native advertising.

No.  This was a service we provided early on, but have chosen to focus our efforts just on media.

No.  We used to consult on the usage of affiliate programs in the early days of the agency; however, now we feel this marketplace is an unwise strategy for most businesses.

Jeff Ferguson

CEO & Founder, Fang Marketing

About Me

Jeff Ferguson is the CEO and Founder of Fang Marketing, a boutique digital advertising media agency, specializing in search engine, social, and multi-platform display and video campaigns. With over 20 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster. Jeff’s clients have also included renowned brands such as Belkin, CBS News, eHarmony, JustFab, Paychex, PetSmart, Popcornopolis, The Smithsonian, Stila Cosmetics, ThriveMarket, and Sony. 

Honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for the three years in a row, Jeff Ferguson is no stranger to the industry speaking circuits throughout the US, Europe, and Asia. Jeff is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS), Consumer Electronics Show (CES), and Search Engine Strategies (SES), where he also served as a member of the advisory board. 

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Testimonials

Nothing but the highest respect and recommendation for Jeff and Fang Digital. You will get a transparent campaign that will work!

James Strilcic

Owner

I hired Jeff to handle my company's Google Adwords campaign when I started my position with my company. Even when the company had some cutbacks on expenditures I convinced my boss that we can't go without Jeff's help and after we explained how far we've come in one year, he agreed and suggested that we need to work with Jeff to get him handling the rest of the company's PPC needs. I can't think of a better recommendation than that.

Rebekah Paul

Head of Marketing

I'm extremely impressed with the service we've received from Fang Digital. Jeff is a real Pro and I would unreservedly recommend him to anyone wishing to expand their business with paid online media.

Buck Rizvi

CEO

During my time at Pulmuone Foods USA, I worked with Jeff to help service all of our digital planning and buying needs. I was constantly impressed by his knowledge of the industry, his client engagement skills and his response time. In the short time that we advertised, with small budgets, we realized up to 20%+ increases in unit velocity on our Wildwood brand. I highly recommend Jeff and his agency to anybody looking for strong digital support.

Barbara Moreno

VP of Marketing

Jeff is an online industry expert. He really knows his stuff when it comes to online and the world of marketing. He is always looking for new ways to expand the business and is rigorous with testing/reporting. I watched his skills as a manager grow over the years we worked together as well as his knowledge and expertise. I would work with Jeff again for sure.

Jennifer Glover

VP of Marketing

Jeff is the Godzilla of SEO and marketing! I learned more from him in a 5 minute conversation then I have from all the people I have paid to increase traffic to my site!

DJ White

CEO

Jeff has one of the strongest and most well-rounded online marketing backgrounds of anyone I know.  This guy knows his stuff!

John Rospenda

VP of Marketing

Jeff is the consummate online marketer. He has deep knowledge of all facets of online campaigns and tactics including SEO, paid search, online media and social networks. He has an entrepreneurial spirit, is analytical and fun to work with.

Rob Talbot

VP of Marketing

FAQ

Does your agency do PPC, SEM, paid search advertising?

Yes!  Search Engine Marketing (SEM) is technically the name for any and all types of marketing on search engines, including SEO and paid search advertising; however, we realize many people just refer to paid search advertising as SEM or PPC.  Fang Digital Marketing is a certified, Google Premier Partner.

Absolutely.  Fang Digital Marketing has performed its SEO Audit & Roadmap for companies like The Smithsonian, Sony Pictures Television, CBS News, Hilton Hotels, and many, many more.

Yes! We handle both the paid advertising and "organic"/community management sides of social media for our clients.

Fang Digital Marketing was born in December 2010 as a consulting firm but quickly evolved into a full-service digital media agency after our clients started suggesting that we take on the management of the paid search and other campaigns we evaluated.  Jeff Ferguson, our founder, has been in digital marketing since 1995.

Absolutely!  We have relationships with several DSP, plus we have our own "trading desk" for certain campaigns that need a more direct approach.  We also still do "direct" buys with premium vendors for executions that go beyond programmatic buying, such as sponsorships and native advertising.

No.  This was a service we provided early on, but have chosen to focus our efforts just on media.

No.  We used to consult on the usage of affiliate programs in the early days of the agency; however, now we feel this marketplace is an unwise strategy for most businesses.